December 5th, 2012

I Wish

Normally I glance over advertisements, but tonight Triodos Bank grabbed my attention with a TV commercial. A simple question: “what do you want to change ?”. A simple question. And I yelled: “I wish that rhino-horn becomes worthless”. The commercial appealed to go to their website and express your wish. I did and it was posted. I have no ties to this bank, but I was moved by their question and motivated to wish and do something.

Asian medicine is still convinced that rhino horn powder cures a wide variety of diseases and today their horn is valued more than gold. The animals are slaughtered in the African bush at an alarming rate. In South Africa alone, the number of animals wasted this year is somewhere near 600. To cure what ?

I wish that future generations can still watch this:

White Rhino, photographed in 2008 in Kruger National Park, South Africa

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